
A golden goose or a bad egg?
Strategic Marketing Insights for Private Equity and Venture Investors.
If you’re looking to invest in or acquire a new business, or simply optimise the performance of your current portfolio, we can help you distinguish between a true 10x opportunity and a stagnant investment disguised by shiny metrics.
Our clear, actionable insights enable smarter decision-making, helping you maximise ROI while effectively mitigating risks.
Traditional consultancies rely on high-level theory and abstract recommendations. At Puzzle, we’re different. Our team has worked on the front lines of growth, helping brands like Deliveroo and Klarna amongst many others scale to unicorn status.
We specialise in helping our partners make informed investment choices through expert marketing insights and operational guidance.
With over a decade of experience scaling startups, mid-tier, and blue-chip companies, we provide strategic insights to optimise ad spend, forecast ROAS, and determine the marketing investment required to drive EBITDA growth and market share dominance.
We bridge data-driven marketing analysis with practical operational recommendations, and empower you to make decisions that enhance the value of your portfolio. Whether you're evaluating acquisition opportunities or seeking to refine the performance of existing investments,
We provide:
- Real-World, Practitioner-Led Expertise: Our insights come from years of practical experience, not theory.
- Market and Growth Headroom Assessment: We help you understand how much potential an investment holds.
- No Fluff, Just Data-Driven Decisions: We deliver unbiased, quantifiable advice to help you make informed, strategic choices.
Delivering delicious growth
We took Deliveroo from 2 postcodes to 12 countries across APAC and EMEA.
Enabling the world to buy now, pay later.
We helped scaled Klarna from boring bank blue to brilliant pink, across 7 countries.
Strategic Advice and Insight
Our approach goes beyond theory, providing actionable insights that drive measurable growth, optimise performance, and ensure impact at every stage of your journey.
Experts in our field
With over 30 years of combined marketing experience, we have directly worked on scaling brands, delivering exceptional results in performance marketing across multiple sectors.
Clear financial forecasting
We deliver precise financial forecasting, ensuring EBITDA and key financial metrics remain the focus, aligning profitability and scalability with every strategic decision.
What we do
- Market Headroom Analysis: We assess potential for growth and scale, providing you with clarity on how far an investment can go.
- Operational Performance Review: Our experience spans across startups, unicorns and well established businesses allowing us to evaluate performance and uncover hidden inefficiencies that, once addressed, lead directly to growth.
- Actionable Optimisation Strategies: From digital marketing levers to operational adjustments, our team provides clear, implementable advice that boosts key metrics like EBITDA, revenue, and gross margin.
Get in touch for a chat
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